ugliest color cigarette packages In 2012, Australian health officials and market researchers were looking for the most unappealing to use on plain packaging. After extensive studies with smokers, they concluded that Pantone 448 C Pantone 448C: The World's Ugliest

Pantone 448C: The World's Ugliest Color Explained TikTok Will new blank cigarette packaging reduce the number of smokers? 2017 10 04 Packaging Strategies How a "ugly" color reduced cigarette sales by 32% Saikat Mazumdar posted on the topic LinkedIn Effective Packaging Design: Do Dark Market Branding Restrictions Really Have an Impact? How do Brands React? Square44 How to Get Smokers to Quit? Enlist World's Ugliest Color The New York Times Australia hired researchers to find the ugliest color in the world. Seven studies, 1,000 smokers Winner: Pantone 448 C, associated with "dirt, tar and death" Now it's the legally required color of

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